Building Community Over Ooey-gooey Vegan Cinnamon Rolls

Justine Hernandez | Just What I Kneaded

Cinnamon Tolls and Woman

Kneaded: L.A. Bread Stories, celebrates L.A. history, heritage, and communities through the lens of bread.

Justine Hernandez of Just What I Kneaded was inspired to make indulgent and delicious cinnamon rolls from her grandmother’s cinnamon bread recipe.  Her memories of baking with her family became the foundation for the love and intentionality she pours into the vegan bakery located in Frogtown, Los Angeles.  Justine was born and raised in L.A. and firmly believes that bread is unpretentious and for everyone.  

Click on the link above to watch her L.A. bread story.

Woman in black shirt standing in front of bakery

I find that community ultimately comes together with coffee and bread. 

- Justine Hernandez

Explore more from Just What I Kneaded

To see what's baking at Just What I Kneaded, check out or visit them at 2029 Blake Ave #104, Los Angeles, CA 90039.

What's your L.A. Bread Story? 

Do you know an L.A. breadmaker who lovingly connects to your community? Do you want to share your favorite experience at Just What I Kneaded? Join the conversation by tagging @NHMLA with #KneadedLA, and your story could be featured next!

Following the success of Kneaded: L.A. Bread Stories, we're celebrating the history, heritage, and communities of Los Angeles through the lens of different cultural traditions. This year, L.A. at Play highlights the vibrant and visionary work of artisans who fabricate dolls and figurines using a variety of techniques and materials.