Kindness in Every Bite

Jeffrey & Robbie Jacobs | Uncle Eddie's Vegan Cookies

Chocolate chip cookie image with orange designs overlayed

Published February 1, 2024 

NHM Online Presents ChocoLAte: From Beans to Bliss, a video series celebrating the diversity of Los Angeles and its people through the lens of chocolate.

Robbie, Bonnie, and Jeffrey Jacobs form the dynamic creative team behind Uncle Eddie’s Vegan Cookies. Their journey began in New York, where a shared passion for desserts was instilled in them by their mother. This familial love for sweets evolved into the foundation of a business that is now family-owned and operated.

Post-college, Robbie set his sights on Los Angeles, envisioning a future filled with sunshine, palm trees, and the realization of his entrepreneurial dreams. The inspiration for Uncle Eddie’s Vegan Cookies struck him during encounters with numerous fresh-baked cookie establishments in New York. Fueled by this vision, he was determined to bring his cookie company to life, enlisting the collaboration of his siblings, Bonnie and Jeffrey, and the unwavering support of their parents.

family pose for photo
(From left to right) Jared, Robbie, Bonnie, Edward, and Jeffrey Jacobs pose for a family photo. Robbie and Jeffrey named the company after their father, Edward, whom their friends referred to lovingly as Uncle Eddie.

An Uncle Eddie’s cookie is more than just a delightful treat; it encapsulates the founders' commitment to running their business sustainably, infused with love and respect for all living beings. Since its inception in 1999, Uncle Eddie’s Vegan Cookies has consistently infused every batch of their delectable desserts with kindness and love, making them a cherished choice for those who seek not only deliciousness but also a commitment to ethical and sustainable practices.

Click here or on the link above to watch Robbie and Jeff discuss their connection to chocolate, Los Angeles, and family. 


two men holding bags of cookies

This product was created for the right reasons. There was love put into it...and I think that reaches people when they taste it for the first time. 

Robbie Jacobs


Craving some vegan cookie magic? Click here to check out all the flavors of Uncle Eddie's Vegan Cookies and take a bite into the delightful world of cookie kindness. 


Have you had an Uncle Eddie's Vegan Cookie? Do you know another L.A. chocolatier who lovingly connects with their community?  We want to hear from you! Join the conversation on social media and tag us @NHMLA with #chocoLAte.

Following the success of Kneaded: L.A. Bread Stories and L.A. at Play: Dolls & Figurines, we're celebrating the history, heritage, and communities of Los Angeles through the lens of different cultural traditions. This year, ChocoLAte: From Beans to Bliss seeks to inspire, captivate, and tap into the deep-rooted love for chocolate that flows through the veins of this vibrant city.

A big thanks to our sponsor

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